Email Marketing is an extremely powerful marketing tool. Email is valued by users for timely, rich and enticing information and advertisements. Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized.
An effective email marketing strategy includes content and frequency planning, creative and content development and as well email campaign tracking, analysis and reporting. Benefits of Email Marketing as a marketing tool.
- Quicker and cheaper than direct communication
- Speed of response
- Targeting according to user preferences
- Niche areas of interest can be reached
- Drive more qualified traffic
- Increase leads and sales
- Maximize brand visibility
- Become a cost effective addition to your marketing mix
Prime Objectives Of Using E Marketing Channel
Customer Acquisition :
Targeting the right segment with the suitable and attractive offers.
Promotional Communication :
Communicating the events, promos , new launches etc.
Customer Retention :
Focusing at loyal customers ie. customers who have bought. Engaging them with newsletters, updates, greetings etc.
Transactional Based Communication :
Order confirmation, delivery confirmation World over Email marketing is increasing. With response rates that range from 3-15%, businesses can not overlook the power, effectiveness, and cost savings that responsible; selecting email marketing can bring to an organization.